Casual, tricolor and “washed face”: how Giorgia Meloni uses fashion to do politics

A somewhat shorter bob and a lighter blonde, “simpler but determined, like her.” On September 25, after passing through her electoral college, she not only highlights the white shirt and the American. “He changes his look every time he has to make a choice or face a change in his work.”, explains Antonio Pruno to Sky Tg24. “All women can identify with that image”, adds the stylist of Georgia Meloni, newly elected Prime Minister. “We’re friends. I was able to dedicate myself to her over the weekend break,” says Pruno, who was quick to greet Meloni on her Instagram over the election results.

Behind is the longest mane of the campaign. The new tone is “lighter”, “fashionable” and reinforces the “confidence” of the 45-year-old leader. The metamorphosis indicated in recent times, and which should be deepened from now on, extends to makeup. “It will be more typical of a head of government, more sophisticated, maintaining simplicity: a woman with a clean face, soap and water style, who knows how to be a great leader, but who is also within the reach of all women.”

In that apparent simplicity, skillfully thought out, the approach to the common citizen is played, if it were not, as it is written, the woman who “renounces sophistication in favor of her political message”, the excessively loaded cosmetics (at least in the present). phase), to accessories that only distract from the essential, and to dark suits that would add unnecessary years to the ruler.

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