The executive president (CEO) of Grupo Nabeiro – Delta Cafés stated this Wednesday that he will be attentive to “making more acquisitions” to achieve the objective above 10 of the world’s coffee brands, a goal that could take between 10 and 15 years to achieve.
Rui Miguel Nabeiro spoke to journalists at the end of the event in which the group’s main innovations were presented, including new product categories such as Swee ice creams, smoothies Ootie and him appetizers Unboring, which are placed under the same hat called Casa Delta.
“We have already done the calculations, we are the 22nd brand worldwide and we will have to grow more or less four times,” said the manager, asked about the time horizon to achieve the company’s objective. above 10.
He admitted that it could be achieved in a period of between “10 and 15 years.”
“Evidently we are aware that getting there will not be organic, we have to make an acquisition,” said Rui Miguel Nabeiro.
“We made an acquisition this year and we will be looking to make more acquisitions,” he said, adding that there are currently no purchases under consideration.
During the meeting with journalists, which took place at LX Factory, the CEO highlighted that Spain has been “the star of the company” the last two years and this year without exception.
“We have been growing at double digits, this year we expect 20% growth in Spain, which comes mainly from the good work of the Horeca channel [hotéis, restaurantes e cafés] and also in retail, where we are growing with the introduction of new developments,” he stated.
In fact, “innovation is important, our strategy is: all new products are launched in Portugal and, the following year, we move to Spain” and the rest of the markets.
The new features presented this Wednesday will only be available in Spain in the first quarter of 2025.
At the moment, the weight of the business area that is not coffee is 15%. In Angola, this area is more important, with a value of 60%. That is, Delta-Cafés’ coffee business in the Angolan market is worth 40%.
Exports represent 30%.
About OpeningRui Miguel Nabeiro considers that they have “added value.”
For example, him start up Swee is a “brand where we invest and are part of the capital”, as in others such as Why Not and Nam.
In the case of Swee, “last year alone they earned 20,000 euros, and this year, in March, they earned 20,000,” he stated.
The Swee ice cream brand is in the US, operating in Texas and California and “expectations are very good.”
Regarding Delta stores in the US, the group said that if this happens it is always through “partnerships.”
“Our store focus is currently in Paris,” where they will open one at the end of the year and are about to close the operation of a second in the French capital.
In Portugal there are three and two more will open.
Spain, Angola and France are the above 3 of the group’s markets.
Rui Miguel Nabeiro also mentioned that at the end of this year the products of Opening where the company has a stake “they will invoice two million euros.”
Source: Observadora
